Wilklean R.
Auckland, NZ
Hi, I’m Wilks! A data-driven Digital Marketing & Performance Analyst with 10+ years of experience transforming complex data into actionable growth strategies. Specialising in analytics, BI dashboards, paid media, AI & search engine optimisation.
Core Skills
- Analytics & Business Intelligence: Google Analytics (GA4), Data Studio, Power BI, Advanced Excel
- SEO & Content Strategy: Search Console, Technical SEO, Keyword Research & Mapping, Content Optimisation
- AI Integration & Automation: AI Workflows, Analytics Automation
- Paid Media: Google Ads, Meta Ads, Linkedin Ads
Expertise
Analytics Automation & AI
- Custom GA4 setup, conversion tracking, and Data Studio dashboard for businesses seeking clear performance visibility.
- Leverage AI tools and automated workflows to streamline performance reporting and predictive data analysis.
Paid Media & Conversion Optimisation
- Manage cross-channel campaigns (Google Ads, Meta Ads) to maximise ROAS and lower customer acquisition costs.
- Configure end-to-end GA4 tracking, event tagging, and attribution models to unify SEO and paid media metrics.
SEO & Organic Growth Strategy
- Conduct technical SEO audits, website UX review, and backlink analysis to improve organic visibility.
- Develop data-led keyword strategies and content frameworks aligned with search intent and conversion goals.
Complimentary Analytics & Dashboard Builds
I’m currently refining my SQL data pipeline and Power BI capabilities on real-world datasets. In exchange for expanding my project portfolio, I’m building free, end-to-end Data Studio and Power BI dashboard setups to help businesses automate their performance tracking.
