I’m Wilks, a freelance digital media buyer; adept in digital marketing, data science and campaign planning. Scroll down to know more.
Certified Digital Marketer
I started my freelance digital marketing services in 2017, mostly working with clients from Australia, US and Singapore. I’m adept in Facebook Ads, Google Ads, Activecampaign, Mailchimp, Google Analytics, Google Suite, Linkedin Sales Navigator, Leadpages and Clickfunnels.
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Brand Manager at Richprime Global Inc.
(2016 – 2017)
As a Brand Manager for Mattel (Girls Division), I coordinate with the Sales, Creatives, National business partners, Licensing and Southeast Asia regional brand directors of Mattel. I managed the launch of Barbie’s ‘You Can Be Anything’ campaign and Barbie Fashionista line in the Philippines, from traditional media, on-ground events, OOH and digital media. I had the privilege to introduce Barbie Fashionista on iJuander in 2016.
Online Marketing Manager at Wuvo
As the Online Marketing Manager of Wuvo.com, a startup company, I was in charge of copywriting and marketing automations (email and bluetooth tracking app) using Intercom and Mailchimp.
Marketing Manager at Goods.ph
(2014 – 2015)
As the Head of the Marketing Department, I strategized our campaigns based on our company’s goals and objectives. I am one of the pioneers of Goods.ph, being the first online grocery in the Philippines, working closely with the Operations Manager, SEO & Product departments and the CEO.
Account Manager at AdQuarters Network Inc.
(2012 – 2014)
As an Account Manager, I served as the liaison between media agencies and our company’s internal departments. I built relationship with other businesses that require OOH advertising services. As the Point of Contact of all parties, I oversee our projects from concept to execution.
Senior Analytics Associate at A.P. Moller – Maersk Group
(2009 – 2011)
As a Senior Analytics Associate, I deliver data visualization and analytical reports to Maersk Headquarters to aid in data-driven decisions in logistics and market analysis.